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Aprisa Mail - Features

Aprisa Mail has a number of features that are designed to make it easy to create and send thousands of messages just as easy as you send one.

It is designed to be easy to use for the non-technical beginner as well as the seasoned expert. When it comes to business to business email marketing or bulk email software, Aprisa Mail is the best choice.

Quick Send

Quick send allows you to easily broadcast an email message out to a selection of contacts from your database. Select all opt-in contacts or just customers in a certain state or in a certain zip code. You can narrow down your selection by selecting conditions that target only the recipients that apply to your message. Quick send makes it easy to send a targeted message to your customers.

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Built-In Custom Form Processor

This is a powerful feature not found in most email marketing software. The form processor allows you to manipulate data within your Aprisa Mail database automatically just by using standard web mail forms that you use on your website today with little or no modification.

Configuring this powerful processor is easy. Just tell Aprisa Mail what subject lines to keep an eye out for and what to do with the data in those messages. Then when Aprisa Mail checks your chosen email account and finds a matching subject line it will store the data from the email form in your database.

For example, you want to add customers that request your monthly newsletter from your existing web site form. Today the customer enters their information in your web form and when they submit it, it comes to an email account that you then manually add them to your list. Aprisa Mail can automatically do this for you. Just give your "subscribe request" email a unique subject line. Then configure Aprisa Mail to detect that subject line and then take the data from each of the fields in the email and create a new record in the database. This might sound hard to do but with Aprisa Mail configuring this is only a five step process.

This will save you time and be much more accurate than doing it manually. Plus, you can create as many of these processors as you need.

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Easily Build Opt-in Customer Database

Once you load your contacts into Aprisa Mail bulk email software you will be able to manage them just like you would in more expensive third party databases. Easily search for contacts and edit them as necessary. This built-in database helps ensure that all of your opt-out requests are honored for any mailings that you do.

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Easily Import Contacts

You can easily import your contacts from standard CSV (comma deliminated) files. You should be able to easily export your contact list from most applications in use today. Simply use the export to CSV file and you will be ready to go. You do not have to worry about retyping all of your contacts over again.

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Automatic Unsubscribe and Bounce Handling

Aprisa Mail makes it easy to stay compliant with the CAN-SPAM act and keep your customers happy. With built-in support for opt-out and remove links, you will be able to provide your contacts with an easy opt-out link. Don't waste your time sending email to those who don't want your messages and stay compliant with regulations by automatically honoring opt-out links. Aprisa Mail will even create a remove link for you and process it automatically.

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Create Text Chunks

Text chunks save you time. Create frequently used copy to insert into any of your messages. For example, create a text chunk called "MailingAddress." In the text chunk editor you type in your mailing address and phone number. Now any time you create a message just insert the text chunk "MailingAddress" at the end of your message and you are done. This makes it easy to stay compliant with regulations.

Text chunks can be used for anything you want. Opt-out links, remove instructions, name and address, closing, greetings, or anything that you find yourself using in multiple messages is a great candidate for text chunks.

One other thing that is great about text chunks is how easy they are to update. Update the information once in the text chunk editor and it automatically changes in all of your messages. Saves you time and makes sure that your message says what you want it to.

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Powerful Record Filtering

Most email marketing software or bulk email software only allow you to send to all contacts or a few built-in selections. With Aprisa Mail you can easily filter each send to include only the contacts that you want by using multiple selection criteria. This means you don't have to bombard all of your customers with every message or manage multiple lists. Each customer only receives the messages intended for them.

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Flexible Campaigns

Create powerful campaigns that automate the sending process even more. Your contacts will enjoy personalized sequential messages, set up just the way you choose. Potential customers will feel like you are talking directly to them.

Aprisa Mail allows you to specify the number of days between each message, allowing you to create unique marketing campaigns that walk your prospect all the way from initial contact to closing the sale.

Each campaign can have as many messages in them as you want. You set the number of days to wait between messages and Aprisa Mail does the rest.

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No Limits

With some email marketing software or business to business email marketing systems you have sending limits or contact limits based on how much you pay for the program. That just does not make sense to us at Bimza Software. Why place limits on customers just to get more money?

Aprisa Mail email marketing software does not have any sending limits or limits on the number of contacts you can have in your database. It does allow you to set self imposed sending limits that make it easy to work with any ISP.

For example, let's say that your ISP only allows you to send 1000 messages per 24 hours. You can easily tell Aprisa Mail to only send 800 messages in 24 hours which leaves you a little breathing room for personal messages.

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Built-in Database With Custom Fields

Once you load your contacts into Aprisa Mail bulk email software you will be able to manage them just like you would in more expensive third party databases. Easily search for contacts and edit them as necessary. This built-in database helps ensure that all of your opt-out requests are honored for any mailings that you do.

Custom fields give you the option of storing up to 20 different text, data, or numeric values in addition to the 13 standard fields built-in. You can use these fields in conjunction with the form processor or you can edit them as needed manually. Either way this makes Aprisa Mail a powerful business to business email marketing tool.

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Easily Comply with Regulations

Aprisa Mail bulk email software makes it easy to comply with regulations. It helps create an unsubscribe or opt-out link and can automatically handle most all remove requests from your database for all of your Aprisa Mail mailings. It also ensures that each email is sent with proper header information and gives you easy ways to enter proper subject lines and areas to include your postal mailing address.

To find out more about important regulations go to www.ftc.gov/spam. It is important to know and follow any regulations regarding email marketing or business to business email marketing to make sure that you stay out of trouble and that your customers are respected. A customer that feels like you're spamming them will likely be a poor customer.

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Custom Email Inbox Filtering

Aprisa Mail helps you cut down on sending to contacts with invalid email addresses. When a "bounce" message is delivered to your inbox that specifies that a contact is not reachable, Aprisa Mail will automatically update the contact's "Bounce Count" to reflect the number of times this happens. Also, according to the settings, you can choose not to send to contacts where the bounce count reaches a specific count. The list of "bounce" subject lines can easily be updated for any that are missed.

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Works with Unlimited Email Accounts

You can set up as many email accounts to work with Aprisa Mail as you need to. This is necessary so that you can use Aprisa Mail to handle all of your business needs. You might want some messages to be delivered from specific accounts so that if the recipient replies to your message it goes to the right person. You can also designate certain accounts to be accounts which receive the majority of your emails you want Aprisa Mail to process using the form processor. Bottom line, Aprisa Mail is customizable to your needs.

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Edit Database Fields

Easily edit information contained in your database. This makes it possible to add information to Aprisa Mail that might be helpful when choosing which contacts to send a particular message to. Using the custom fields you can store data that is relevant to your business directly in Aprisa Mail. Then you can use that information when you make your selections for your different email campaigns.

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No Recurring Fees

Some email marketing software or bulk email systems may cost between $20 to $100+ per month - that's hundreds or thousands of dollars each year. With Aprisa Mail, you pay the one-time price and enjoy the software as long as you want.

We are not interested in charging you money every month like some other autoresponders or bulk email systems. You are using this email marketing software from your own computer. This is not a hosted service that requires a monthly fee. Finally, you can just buy the software and keep using it month after month for just one low price.

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Compatible with Popular Web Editors

Why learn something new if you don't have to? Aprisa Mail works easily with every popular web editor. Just create your html code in your favorite program and then copy and paste it into the Aprisa Mail html message editor and your done! Even create a text copy of your message to make sure that everyone can read it. You can even manually type html code into the message editor if you want to.

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Send Text and HTML Messages

You can easily send both a text version of your message and an html version. Just create both in the message editor. This makes sure that your recipients can read your message regardless of their email client.

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Mail Log

Aprisa Mail bulk email software keeps you informed of everything that it is doing. The log tracks each send and response as well as every unsubscribe or opt-out. This means that you always have a audit trail for everything you send with Aprisa Mail.

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Free Technical Support

Aprisa Mail comes with free technical support. We are so sure that you will love our email marketing software that we have no problem supporting it. Many bulk email software companies or email services will charge you extra for support each year! That really adds up. We feel that when you purchase a product it should be supported free of charge and that is what we do.

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Application Runs on Mac OS X and Windows XP/Vista

You can run this software right on your desktop. The software works with your existing website and mail servers.

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* Practical limits apply, but no regulatory limits are being set by the software. Actual limits based on memory and storage availability.

© 2010 Bimza Software